A complete redesign of KABOOKI.com with a mobile-first approach. I created a new layout, built new sections and optimised the product pages. Across the webshop, I removed unnecessary clicks to make the path from inspiration to product selection more direct.
I also designed and developed a gamification module built directly into the webshop theme. When KABOOKI runs campaigns to bring new members into its customer club, the module replaces the entire signup experience. A campaign can use one of three games — Spin the Wheel, a memory game or Choose a Gift — or split test the experiences against each other.
The size guide is designed for clarity on a small screen. On mobile, it shows only the measurements for the size the customer has selected. Customers can switch sizes and view the relevant measurements alongside a visual measuring guide, without navigating a wide table containing every size at once.
