Product data architecture
I structure product data and PIM models so information stays usable across marketplaces, channels, reporting, and internal workflows.
Hi, I’m
I build automation that saves time on product data and graphic production.
I work where product data, automation and integrations meet. I build practical solutions that move data between systems and remove repeated manual steps.
Get to know meSelected work with product data, automation, connected systems and design. Hover over a project to see more.Tap a project to see more.
I look at the workflows that take up time and build solutions people can use and maintain every day.
I structure product data and PIM models so information stays usable across marketplaces, channels, reporting, and internal workflows.
I reduce repetitive manual handling by designing practical automations where they create real operational value.
I connect systems through clear integrations and dependable handoffs instead of fragile workarounds and copy-paste operations.
I connect design templates with product data so catalogues, campaign material and other recurring design assets can be produced faster and more consistently.





My design background helps me see where creative production can be systematised. Product data can become catalogues, product copy and graphic variations without starting over every time.
When tasks repeat, a well-designed system can free up time and reduce recurring production costs. That leaves more of the budget for work that needs fresh ideas and human judgement.
Tell me about a task you keep repeating or systems that do not talk to each other. We can explore a better way to handle it.